The evening was a huge success with over thousands attending the event.
-Kulbir Singh Kalsi||
Chandigarh, SAB TV’s Chai PeChutkuley culminated with a bang in Chandigarh this yesterday. Jai Chaniyar from Rajkot (Gujarat) and Sanjeev Atraya from Pathankot declared winners, while Babu Lal from Mohali got the consolation prize.
SAB TV, the channel which offered this unique audience engagement cum talent hunt platform, unveiled their campaign with Rajasthan late last year. Chai PeChutkuley is the country’s first ever platform by a television channel to encourage local and fresh talented individuals who can perform stand-up comedy acts and make people laugh with their comical timing and anecdotes.
The event in Chandigarh saw many talented individuals participating in the auditioning phase, out of these select 10 were shortlisted to perform on stage. The BalBhavan Auditorium saw a packed house as they all had gathered to witness an evening of sheer hysteria and fun over tea and snacks. Some of the best local talents tried their hand at entertaining and wooing the audience.
SAB TV’s Chai PeChutkuley has successfully managed to tour and find amazing talent from the towns of Kota, Hanumangarh, Bikaner, Jodhpur, Alwar, Ajmer, Bharatpur, Sri Ganganagar and Jaipur in the past. Winners from each of the towns not only won the trophy but some also got a chance to become a part of the SAB TV family. Either through acting or content development, the lucky winners at Chandigarh can now also get a chance to project their talent on-air nationally.
Chai PeChutkuley has so far seen an amazing success in Chandigarh &Rajasthan, SAB TV plans to take the activity to others states of the country soon.
Chai PeChutkuley is SAB TV’s on-of-a-kind initiative to reach out to its audiences in smaller pockets of India showcasing their affinity towards viewership spectrum. It is also a conscious attempt to provide the loyal audience of SAB TV to get involved with the channel on a happy medium. Through this initiative SAB TV helps build a platform where humour and fun will be experienced on-ground with the family audience while hunting for local talent.